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Preparing Ourselves for the World of Work Day (POWOW)

Suggested Age Range: 13 - 16

Hours to Prepare & Review: 10

Type of Activity: Enterprise Activity, Employer Talk

Wadebridge School ran the first POWOW Day for their Year 9’s. The students worked in pre-selected teams of ten.

The student brief was:

“You have been asked by a well know supermarket chain to design a new pizza and develop a marketing campaign for it to be launched on the market.”

Teams were required to:

Decide who the target market is (value, mid-range, luxury)
Decide on their ingredients
Come up with a suitable brand name and logo
Make a proto type of their packaging
Assess the environmental impact of their pizza
Develop an advertising strategy
Complete a finance sheet
Create and record a 2-minute pitch to sell the product, which was assessed by the buying group (business specialists) at the end of the day.

For more details about the timetable of the day, feedback and the businesses who were involved please download the case study below:

Download full POWOW Case Study (docx) 637.19 KB