The interactive magazine show – the WOW Show – will be broadcast in schools at 11.45 and aims to give teenagers a unique insight into the world of work by showcasing ‘hidden’ jobs, such as re-housing water voles and making prosthetic limbs.
The 30-minute pilot will reach an estimated 120,000 students watching via YouTube in schools in the South East, Cambridgeshire and Cornwall, but pupils at Penrice Academy in St Austell will have the opportunity to put questions to an expert panel based in the programme makers’ studio.
The programme features employers in construction, transport, healthcare, hospitality and digital sectors and is designed to inspire young people to think more broadly about their career options.
Charlotte Selley, Careers Leader at Penrice Academy said: ‘This is a very exciting project which will broaden our students’ career horizons and introduce them to all kinds of jobs you might not think of. We feel very lucky participating in the WOW Show Google Hangout; our students will benefit from the expert career information, advice and guidance available immediately after the programme.’
With its fast-moving pace, bite-sized format and energetic presentation, it is designed to appeal to and engage a young on-line savvy audience, while adding value to careers information, advice and guidance programmes. Schools can view for free and PSHE lesson plans and PowerPoint slides, designed by the RSA Academies, are freely available to teachers.
The pilot is being sponsored by the Edge Foundation, City & Guilds and the B&CE Charitable Trust. Edge Chief Executive, Alice Barnard, said:
‘There is overwhelming evidence that quality careers information, advice and guidance plays a critical role in improving young people’s earning potential and future career success. The WOW Show is a great initiative which could help schools to hit Gatsby benchmarks and crucially should appeal to young people who have grown up in the digital age.’
Employers and organisations featured and supporting the programme include the NHS, Highways England, The A14 Integrated Delivery Team, the CITB, Wilmott Dixon Construction, Keltbray, the CIOB, The Edge Hotel School and a special spotlight on the digital sector in Cornwall – the fastest growing tech hub in the country.
The pilot is being supported by the Cambridgeshire and Peterborough Combined Authority, the Cornwall & Isles of Scilly Local Enterprise Partnership, and the South East Local Enterprise Partnership.
Schools can tune in live on YouTube at 11.45 on May 2nd or watch on demand at; https://www.youtube.com/channel/UCXDSgY0E_aACHXcSqX14YNg
We know from our recent research that children are forming stereotypes at the age of seven. We also know that they are abandoning their aspirational careers between the ages of nine and thirteen.