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The ‘Careers Guidance and Access for Education and Training Providers‘ statutory guidance states that schools and colleges should publish information about the careers programme to help pupils, parents, teachers and employers ‘understand the offer’.

From September 2018 schools and colleges must publish
  • The name, email address and telephone number of the school’s Careers Leader
  • A summary of the careers programme, including details of how pupils, parents, teachers and employers may access information about the careers programme
  • How the school measures and assesses the impact of the careers programme on pupils
  • The date of the school’s next review of the information published
  • In addition, under section 42B of the Education Act 1997  schools should include a policy statement on provider access, otherwise known as the Baker Clause.

Students need to be able to view the programme they will follow and the opportunities it provides for them.  They need clear information on the options processes at the end of Key Stages 3 / 4 and guidance on and links to helpful websites that provide:


Parents need access to all the information available to students so they can support their child in their decision-making, along with clear concise explanation of the student information provided and of the opportunities available to them to find out more about careers & labour market information and post-16 options.


Employers should be made aware that the school/college welcome their support in providing employer encounters and ways in which they can support careers learning of students E.g. Work experience, work visits, speed networking.

The careers programme should include all these employer encounter opportunities.


Teachers need to be able to access the careers programme and may find it useful to use some of the website links provided for students and parents/carers.   The statutory guidance states that information for teachers needs to be on the school website.  Many schools have an ‘intranet’ and opt to use this to make information available for teachers.

Increasingly schools are identifying careers learning opportunities in subject schemes of learning and all subject teachers need access to these.  There are a range of resources available to help subject teachers develop careers learning through their subject areas.

What information should I put on my school website to target different stakeholders?

You must ensure that the information regarding your school’s careers programme, the types of activities offered at
your schools and when careers activities are taking place is accessible and can be understood by students, parents,
teachers, governors and employers. There is no need to create a different section for each of your stakeholders but
you should ensure that you cover what each group need to know. For example:
Students/Parents/Carers – should have a clear understanding of the careers provision offered at your school.
• Teachers – should be able to understand the key objectives of the careers programme and how their role fits within that.
• Governors – should be able to understand your overarching strategy, how this fits in with the objectives of the whole
school, and the review process for your careers programme.
• Employers – should be able to identify the opportunities to engage with your careers programme and details of the
Careers Leader or alternative contact.